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Is BrewDog barking up the wrong tree?

Equity, peer to peer, Richard Watts | 12/05/2015 | Richard Watts, CEO & Founder - NurtureMoney

brewdog_crowdfunding
Richard Watts, CEO & Founder - NurtureMoney

Author: Richard Watts, CEO & Founder - NurtureMoney

We’ve covered BrewDog’s ‘investment opportunity’ a number of times so far, with mixed feedback. Recently, David Prosser wrote about the merits of their £25m ‘crowdfunding’ raise but there are some out there who arent of the same belief.

They’re well in to their campaign now and they’ve had a good degree of success – based on the uptake of investors and the amount being put forward.

But analysts at All Street are worried for investors as they can’t see a clear path to a return.

All Street, a UK crowdfunding analyst firm, has published investor information on BrewDog’s latest funding round which has the record breaking target of £25 million.

BrewDog has become a well known craft beer brewery. Based in Scotland, it owns and operates 20 pubs in the UK and eight others across Europe. BrewDog has already successfully raised £7m through three separate crowdfunding campaigns and is now looking for additional funds to build a larger brewery and expand its distribution.

The crowdfunding campaign is being run on BrewDog’s own website and the company is offering 8.2% equity stake against a £25 million investment.

Emanuela Vartolomei, Founder and CEO of All Street had some words of warning for NurtureMoney.com readers, “BrewDog has performed exceptionally well. 2014 was the company’s sixth consecutive year of growth, with annual turnover climbing 64% to £29.6m. It is a strong company with sustainability at its heart and a talented workforce.

“However, it is difficult to see how investors will make a financial return on this deal given the high valuation of £305m. No financial forecast has been disclosed so there is very little clarity as to how the company will hit the revenue targets required to generate a risk adjusted return for investors. That said, many participants in crowdfunding deals invest small amounts of money just to be part of the user journey of a new cutting edge brand.”

All Street is seeking to make it easy for people to find and understand great crowdfunding opportunities. In a specially developed report costing £9.90 each, the firm identifies top crowdfunding deals in a way that outlines the pros and cons for each potential investment. This means everyone can access the information they need to make informed financial decisions.

In terms of BrewDog, there are of course some pros and cons. Not least the ability to buy a beer with your mates and say you own part of the company. The cool-factor is certainly there, even if the returns aren’t immediately forthcoming.

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