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Apprentice star talks to NurtureMoney.com about crowdfunding

Equity, Investing, Risk, Sean Williams | 29/06/2015 | Sean Williams

Interview_Lauren_Riley
Sean Williams

Author: Sean Williams

We checked in on Lauren Riley, the apprentice star and lawyer who has recently turned to crowdfunding to raise funds for her new venture, The Link App – www.crowd2fund.com/thelinkapp. This is what she told NurtureMoney.com.

What have you thought of the process of crowdfunding so far?

“We’ve seen phenomenal interest in The Link App so far, using the crowd is a modern way to raise funds for a modern company, so I felt it was a good fit with our company ethos. Crowd2Fund offers a simple and quick platform for investors to gain insight into the business with much of the usual due diligence work done for them. My investors also become my clients, product testers and can invest in future rounds so crowdfunding was clearly the best way to raise funds for us. I think it poses a genuinely exciting opportunity for law firms and investors alike to get on board at an early stage.

What is it that you’ve found interesting about crowdfunding?

“I always relish the opportunity to meet new people in business. Investors nearly always bring with them a wealth of business experience and having those eyes on The Link App is always a great opportunity for an exchange of ideas and genuine feedback. Whether or not the proposition is the right fit for a particular individual I am always encouraged by the very positive response I receive at these meetings. It’s the sort of affirmation you crave in business.”

What have you found challenging about crowdfunding?

“I think the answer is in the volume of interest crowdfunding creates. Naturally, we want as many eyes on the campaign as possible but I am very hands on in the business and want to be able to talk to and meet with any potential investors personally. Between these meeting and promoting the campaign, it’s a full time job in itself.”

What would you say to people thinking about using crowdfunding to launch a business?

“I have been asked to give advice to others considering crowdfunding and this is what I’d say. There is a lot that goes on beneath the surface to these campaigns. I have been working solidly on The Link App for a year to get it to the point that it’s a truly attractive proposition to investors. It is amazing that the crowd is opening up avenues of funding to people and businesses that were perhaps previously unable to access these but it’s no quick fix. Take your time, get the necessary feedback directly from investors if possible and put the work in before the campaign to ensure your best chance of success.”

To learn more about the Link App, visit www.crowd2fund.com/thelinkapp and www.thelinkapp.co.uk.

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